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The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a fast popping retrieve. The new Weight Transfer System makes for unbelievably long casts are features developed by Yo-Zuri’s product development teams working closely with their pro-staff saltwater anglers.