Effective Date: October 28, 2026
At Breachway Bait & Tackle, accessible at www.breachwaybait.com, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and disclose information when you visit our website, make a purchase, subscribe to communications, or interact with our business.
By using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where consent is required by law, we will request your consent before collecting or using your information for the applicable purpose.
We may collect personal information in several ways, including when you:
Depending on how you interact with us, the information we collect may include:
Please do not send payment card details, passwords, or other sensitive information through ordinary email.
When you visit our website, certain information may be collected automatically, including:
We use this information to understand how visitors use our website, maintain website security, and improve our services.
We may use the information we collect to:
We will use personal information for purposes consistent with the reason it was collected, as permitted by law.
We do not sell your personal information or share your mobile number with third parties for their own independent marketing purposes.
We may share information in limited circumstances, including:
We may share information with trusted service providers that help us operate our business, including:
These providers may process information as necessary to perform services on our behalf, subject to applicable contractual and legal requirements.
We may disclose information when reasonably necessary to comply with applicable laws, regulations, court orders, or other lawful requests, or to protect the rights, safety, property, and security of our customers, business, or others.
If our business is involved in a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable privacy requirements.
Payments made through our website may be processed by third-party payment providers.
Your payment information is handled according to the applicable payment provider's privacy and security practices. We receive transaction-related information needed to confirm purchases, manage orders, process refunds, and maintain records.
We do not intentionally store full payment card numbers or card security codes on our own systems when payment processing is handled by an external provider.
Our website may use cookies, pixels, and similar technologies to support website functionality and improve your experience.
These technologies may be used to:
You can manage cookies through your browser settings and, where available, through our website's cookie preference controls.
Disabling certain cookies may affect shopping cart functionality or other website features.
Where required by law, we will obtain consent before using non-essential cookies or similar technologies.
If you subscribe to our email newsletter or marketing communications, we may send you fishing reports, product announcements, promotions, store updates, and other relevant information.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.
Even if you unsubscribe from marketing emails, we may still send necessary transactional communications, such as order confirmations, shipping notifications, or responses to customer service requests.
This section applies if you voluntarily subscribe to receive SMS marketing messages from Breachway Bait & Tackle.
When you opt in to our SMS program, we may collect your mobile phone number, consent and subscription records, messaging preferences, and information about your interactions with our messages.
We use this information to send the text messages you have requested, which may include product announcements, promotions, fishing reports, store updates, and other marketing communications described when you subscribe.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.
We do not sell, rent, or share your mobile phone number or SMS opt-in consent with third parties or affiliates for their own marketing or promotional purposes.
We may share necessary information with service providers that operate our SMS messaging program, such as messaging platforms and wireless delivery providers, solely to support the services they provide, subject to applicable law.
SMS opt-in data and consent records are not shared with third parties for their independent marketing purposes.
You may opt out of SMS marketing at any time by replying STOP to a message from our program, where supported.
After opting out, you should no longer receive promotional text messages from that program, except for any permitted confirmation messages or other communications allowed by law.
For assistance, reply HELP where supported or contact us at info@breachwaybait.com.
We retain SMS subscription information and consent records for as long as reasonably necessary to operate our messaging program, maintain records of consent and opt-out requests, comply with applicable laws, and resolve disputes.
You may unsubscribe at any time. Certain records may be retained after unsubscribing where necessary for legal compliance, security, or recordkeeping.
Our website may contain links to third-party websites, manufacturers, payment services, or other external resources.
These websites operate independently of Breachway Bait & Tackle and may have their own privacy policies and data practices.
We encourage you to review the privacy policy of any third-party website before providing personal information. We are not responsible for the privacy practices of independent third-party websites, except as required by law.
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials and should contact us promptly if you believe your account or personal information has been compromised.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, providing customer service, maintaining business records, administering subscriptions, resolving disputes, preventing fraud, and complying with legal obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
When information is no longer reasonably necessary, we will take appropriate steps to delete it, anonymize it, or securely dispose of it, subject to applicable legal requirements.
Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:
These rights may be subject to legal exceptions and verification requirements.
To submit a privacy-related request, contact us at info@breachwaybait.com. We will review and respond to requests as required by applicable law.
Our website is intended for a general audience and is not directed toward children under 13.
We do not knowingly collect personal information online from children under 13 without any consent required by applicable law.
If you believe a child has provided personal information to us inappropriately, please contact us at info@breachwaybait.com so we can review the matter and take appropriate action.
We may update this Privacy Policy periodically to reflect changes in our business practices, website features, service providers, or legal requirements.
When changes are made, we will update the Effective Date or Last Updated date at the top of this page.
We encourage you to review this policy periodically to remain informed about how we collect, use, and protect personal information.
If you have questions about this Privacy Policy, our information practices, or your personal information, please contact us:
Breachway Bait & Tackle
Website: https://www.breachwaybait.com/
Email: info@breachwaybait.com
Phone: 401-364-6407
Thank you for choosing Breachway Bait & Tackle. We appreciate your business and respect the trust you place in us.
Last Updated: October 28, 2026
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